TCL Resources

Design automation, in practice

Workflows, recipes, case studies, and operational lessons from running creative ops on automation. Written for growth and brand teams — not engineers.

Case study

How Ascend shipped 200+ on-brand assets in six weeks, with zero missed deadlines

Jul 2026 · 6 min read

A full rebrand rollout, run as one AI-powered creative engine: senior-led design, a machine-readable brand, senior-reviewed QC. Ascend's growth team stopped managing asset production and started shipping campaigns.

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The Creative Lever x Ascend partnership lockup on a dark navy letterform background

Latest resources

4 resources · 2 coming soon
Article Coming soon

MCPs for creative design

What the agent plugs into — Figma, the browser, brand context, image generation — and what each connection unlocks in production.

In production

Article Coming soon

Optimizing briefs for AI creative design

Scattered asks in, structured brief out: the template gate that turns loose requests into fields a model can execute.

In production

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Ready to pull the lever?

Tell us what you need and we'll get back to you within 24h.

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Enter a valid work email
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Select an option